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re3, the waste management partnership between Bracknell Forest, Reading, and Wokingham Borough Councils, is excited to announce a new collaboration with Scrapp, an innovative startup, revolutionising the recycling industry. From today, re3 is inviting residents to download a new free recycling app, designed to help community with recycling and waste reduction in an accessible, engaging and user-friendly way.
Founded on the principle of making recycling simple for everyone, the Scrapp mobile app empowers individuals to make a positive impact every day. With over 36 million products currently in the database, it enables users to scan product barcodes to offer instant, location-specific recycling guidance. The app encourages users to search for recycling guidance on items they are unsure of and provides easy access to all local waste services. Soon, the app will also feature bin reminders, helping to further prompt and motivate users to recycle.
The re3 partnership processes over 180,000 tonnes of waste every year. According to the recent composition analyses of residual bins, as much as 45,500 tonnes of recyclable materials are currently disposed of in general waste. In addition, the latest WRAP’s Recycling Tracker[1] suggests that 81% of UK households are unintentionally contaminating their recycling bins, on average disposing of 5.4 items incorrectly due to lack of information or confusion, with each collection. These findings highlight the need for clarity around recycling which should be able to improve everyone’s recycling habits. Scrapp and re3 are addressing this challenge head-on by combining their expertise in technology and local waste management.
In a joint statement re3 Joint Waste Disposal Board Members: Cllr Karen Rowland, Chairman of the Joint Waste Disposal Board and Reading Borough Council’s Lead Councillor for Environmental Services and Community Safety; Cllr Ian Shenton, Wokingham Borough Council’s Executive Member for Environment, Sport and Leisure and Cllr Helen Purnell, Bracknell Forest Council’s Executive Member for the Environment and Community Cohesion commented: “We’re excited by the new recycling Scrapp app. Residents from the re3 area will have access to a unique version of the app, designed to educate and motivate everyone in our communities to recycle correctly and efficiently. We are pleased with how swift and responsive it is and are hopeful that this new use of technology is a way forward to help us overcome barriers to recycling as well as to reach an even wider audience.”
Evan Gwynne Davies, CEO of Scrapp added: “We are excited to collaborate with re3, aiding the residents of Bracknell Forest, Reading, and Wokingham Boroughs in achieving their waste minimisation goals. This partnership has inspired us to continue the development of our mobile app, with new and exciting features like residential bin day reminders, custom notifications, and an intuitive search feature. Users can scan or search their waste to receive localised recycling guidance at their fingertips. Our team is working around adding 10,000 new products every month. We firmly believe that collective, small actions can create a massive impact. Together, we can build a sustainable future where resources are valued and preserved.”
The Scrapp app is free to everyone and is available via the App Store or Google Play. The app is replacing the current bespoke re3cyclopedia app. Users of the current app are asked to download the Scrapp app supported by re3.